Design is where our seasonal and monthly concepts for both brands originate. Dedicated teams research emerging style and color trends, creating the overall conceptual "vision" for each brand.
From concept, the styles emerge and are presented to the Ann Taylor or LOFT Merchandising team for a collaborative editing/curating process, where materials, patterns and colors are finalized - and the vision becomes reality.
“I'm not that different from our Client, so I can get into her head. I multi-task between work, family and friends, and I'm passionate about all of it!”
Design, Ann Taylor